The FIRM > About The FIRM

history of The FIRM® It all began in 1979 when The FIRM Studio opened in South Carolina. By combining cardio and weight training, The FIRM recognised that people could burn fat, build muscle and get the bodies they wanted safely, effectively and quickly. This revolutionary cardio-plus-body-sculpting fitness hybrid we call Synergy Training formed the basis for The FIRM method then and is still central to The FIRM philosophy today. It didn't take long for fitness enthusiasts to catch on, and The FIRM was off and running. When The FIRM decided to share their successful method with people who were unable to travel to the Studio, the at-home workout series was born. Considered "America's #1 exercise videos," The FIRM received glowing reviews and top professional awards from the very start. Along the way, The FIRM acquired a dedicated following who call themselves The FIRM Believers. These women and men have had great results with The FIRM home fitness workout routines. Since then, The FIRM has sold more than ten million workouts. Today, The FIRM's mission is to continue researching and creating superior fitness techniques and products for reshaping and toning the body. The FIRM has not only changed the direction of the entire fitness industry, it has also redefined our attitudes toward fitness and health. Try The FIRM today!   why The FIRM® is unique The revolutionary FIRM method, Synergy Training, combines weight training and cardio in a unique, effective and fun way that maximises your ability to burn fat and calories, sculpting and shaping your entire body in the process. But The FIRM does more than boost calorie burn, tone muscle and help you develop the body you've always wanted—it increases energy and builds self-confidence so that you not only look great, you feel great. The FIRM is all you'll ever need to get and stay in shape.   The FIRM method is so effective for three reasons: First, The FIRM workout varies in intensity level throughout. The peaks and valleys of effort are the basis of interval training, a smart method for achieving greater fitness improvements and burning more calories. Second, The FIRM uses a unique method of sequencing the exercises so that you alternate between upper and lower body moves. This gives you adequate energy to sculpt both for maximum effect and revs your heart rate for a higher calorie burn. Third, The FIRM uses variable resistance so that you sculpt your muscles with just the right size weights. By incorporating weighted exercises into your workouts you'll achieve greater body slimming and shaping benefits than you will from cardio alone. In fact, the combination of cardio and body sculpting burns 3 times the fat as cardio alone!   The 7 Advantages of The FIRM Method: 1. Gives results faster 2. Shortens your workout time 3. Is more convenient 4. Requires only a small space 5. Works for every fitness level 6. Is fun & exciting 7. Keeps working!     The FIRM CardioWeights™ To make The FIRM workout more effective and easy to use, we’ve designed The FIRM CardioWeights. These adjustable hand weights add all the resistance you need to get results right away. You pick your resistance level for each workout and increase the resistance as you become stronger, leaner and more confident! Using The FIRM CardioWeights changes your body in two ways: First, adding weights to your workout routine will increase your body’s fat-free mass by adding muscle. This in turn revs your metabolism so that you burn calories around the clock! You’ll be melting fat off your body even while sitting at your desk, watching TV or soaking in a relaxing tub. Second, using weights during your workout will ramp up the intensity in a way that accelerates your calorie burn during and after your workout. We teach you how to add these weights to your workout safely and with proper form in order to achieve optimum results. With The FIRM method, you’ll learn how to use strength training to shape your entire body so that the end result is the sleek and sculpted body you’ve always wanted. Even if you've never held a weight before, you'll be amazed by the results you'll see and feel from using The FIRM method and The FIRM CardioWeights™. Try it today!   Music Unlike other fitness programs on the market, The FIRM uses music to its advantage. All The FIRM moves are timed to perfectly coordinate with fun, energising music at just the right tempo. When you need to take it slow to get the most out of the moves, the pace of the music is slower, too. But when you need the music to carry you through those full-throttle cardio moves, the tempo will propel your body forward! There is something for everyone in this great mix of dance, pop, Latin and hip-hop.   Choreography The FIRM has been the innovator in cardio weight training choreography for more than 20 years. In The FIRM Total Body TransFIRMation System, The FIRM brings you the most efficient and fun combination exercises to date. The FIRM’s moves are a perfect marriage between traditional body sculpting exercises you’d see in any gym and the newest functional training techniques, joined together in a fun, movement-oriented combination. Each one is specially designed to target your upper body, lower body and core. And, to maximise your time and results, we gradually add each component and then put them all together.